One of the things we’ve noticed is there is a lot of bad video on the internet and it’s hard to find the good stuff. Don’t get me wrong. I have nothing against bad video. The internet is the great democratizing agent that lets everyone have a voice. Silly cats and goofy teenagers are fine and more power to them if they can get an audience for their videos.
But why do those that have an important message insist on producing such bad video? Even those without an important message, just a halfway decent message, can do a better job, should do a better job. And I am not talking about hiring expensive production crews or buying top-of-line HD gear. I am talking about using the tools you have and doing a good job.
It is amazing to me that people who otherwise pride themselves in their professionalism do such a poor job when they represent themselves or their company on video. For example the other day I saw a video on a web site about building web sites and blogging spaces. This person really knew a lot about building web sites and blogging. Their work was professional looking and she clearly approached her business seriously. But the video was atrocious. It was a talking head shot. But if the head was focused, in the center of the screen and lit it would have been a lot easier to watch. Besides she just rambled on and on. This was extemporaneous exposition without structure or point.
It is clear that the majority of on-line media doesn’t even reach decent levels of mediocrity. There is good content out there but the percentage is small. Again, I’m not talking about over produced Hollywood video with animated graphics, make-up and boom shots. I’m talking about straight ahead, clean, decent video. We believe that it is possible to produce and distribute good content that effectively delivers its message without breaking the bank.
We are not only concerned with producing media but with the entire spectrum of content development, work flow management, publishing media, managing files, archiving and retrieving data, broadcast and on-line delivery.
We intend to use this space to:
- Provide practical tips and guidelines to help improve the quality of on-line media.
- Give examples of effective media.
- Highlight best practices in production and delivery.
- Review and recommend tools to help you deliver your message.
- Comment and review trends in the industry.
- Lay out recommendations for improvement and development.
- Connect our readers with the resources to succeed.
- Encourage discussion and debate.
Tim Lorang
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